Commercial Awareness Training Course

Course Aims

This Commercial Awareness Training Course aims to provide you with an understanding of how to influence decisions, focus on the critical business issues that affect your role and understand from a commercial viewpoint why certain decisions are made.

Course Objectives

By attending this Commercial Training Course you will:

• Know how to fully understand the market you operate in and identify future business opportunities
• Understand how internal and external events impact on your business
• Know the key stakeholders in the business and how to influence them
• Understand why certain decisions are made in the business (why some get the green light and why others don’t)
• Use a range of tools to make commercially focused decisions and arguments

Course Content

What is Commercial Awareness?

• What does the term commercial awareness mean
• Why do you need to have more commercial awareness
• What is strategic thinking and how does it fit in with commercial awareness
• Understanding your businesses commercial and strategic plans

What Impacts Your Business

• What are the internal and external factors that currently/will in future impact your business
• What impact will they have
• Using SWOT and PESTLE analysis to identify the above

Understanding the Marketplace

• Looking at the market place you operate in and the competition
• How your competition affects your business
• Porter’s 5 Forces model to understand the business environment

Strategic Focus, Thinking and Decision Making

• What are the things you should be working on and what should be left alone
• How to make the decisions above with a strategic and commercial focusUnderstand why decisions are made and why some get the green light and others don’t
• How to develop a strong commercial argument

Your Customers

• Who are your customers (internal and external)How do they influence your decisions
• How do your decisions impact on them
• How could you be providing a better service to them whilst still remaining commercially focused

Stakeholders

• How are the key decision makers in your business
• How do they impact on you, your job, your customers and your decisions
• How to influence stakeholders to stand a better chance of getting the green light for your ideas

Who Should Attend our Commercial Awareness Training Course?

This commercial awareness training course is for business owners who want to make better commercial decisions or team members who need to be more commercially focused.

If you want to:

• Have a toolkit that help inform business decisions
• Identify the best commercial opportunities for your business
• Help your team understand how to make better commercial decisions
• Identify where your greatest wins and losses will come from
• Increase business profitability
• Have a better approach to business planning/li>

Then this commercial awareness course is for you.

The course is suitable for people of all levels and in all roles and industries.

Online Training Courses

A 1 day online live virtual training course with one of our highly experienced commercial awareness trainers. You also get:

• A highly interactive online experience
• Access to MyRevolution Learning to retain access to your materials and stay in touch with your trainer
• A digital copy of the course materials from the course
• A digital course certificate

In-Person & Online In-House

A 1 day training course with one of our highly experienced trainers at your location or online. You also get

• Course materials for each delegate to take away
• A course certificate
• Reporting on delegate evaluation
• Access to MyRevolution Learning to retain access to your materials and stay in touch with your trainer

Commercial awareness is both a set of tools and a mindset that helps you to think more commercially about your business. It helps understand what will make your business successful and how to harness these things to grow and become a more profitable business.

No. It's just as important that employees are more commercially aware as the business owner. If the team understand the cost of doing business and what makes money and what doesn't, they will have the mindset to push for growth too.

We do look at negotiation skills in the course, but the course is not a business contracts course. It will help you to get better deals and prices - but not at formalising these things into a contract.

Yes. We have lots of articles about commercial awareness in the commercial awareness section of our blog.