Stakeholder Analysis – The Power/Interest Grid

The Power/Interest Grid is a great tool for stakeholder analysis. It allows us to group our stakeholders into categories that will help us to understand how much interaction we need with them and the type of interaction that works.
Stakeholder Analysis – The Power/Interest Grid
Find us on Social Media

Follow us on social media for news and new post alerts
Get our Newsletter

Subscribe to our newsletter and get posts to your inbox
Click here to subscribe
Attend a Course

Don't just read it. Learn it on one of our many courses
Click to see our courses

Stakeholder Management

Whether you are working on a project, leading a team or trying to get a new idea past the board you will need to work with stakeholders.

Stakeholder management is a key skill of the modern-day manager and is used to get people on board with your ideas.

Knowing who to get on board, who to approach and who to invest your energy in building strong relationships is where Stakeholder Analysis becomes useful.

Stakeholder Analysis

Working with the right people means you can use their opinions and input to gain agreement from others. It can help you to get more resources for your project and other ideas.

Staying in touch with your stakeholders maintains relationships to ensure you get the support that you need for your ideas. You can gather feedback, tips and ideas from others making it easier to influence them.

To conduct a stakeholder analysis you will first need to understand who your stakeholders are. Once you have done that you can start to work out who the most important stakeholders are.

Think of internal and external people. Write them in a list. Capture their name and job titles. You might also want to think about links between them i.e. do they know each other and if so how.

Then prioritise them. To do this you can use a tool called The Power/Interest Grid.

The Power/Interest Grid

Here's what it looks like:

The Power/Interest Grid
Here's what it means and how to use it:

The grid uses 2 axis - Power and Interest:

  • Power - How much influence do they have over your project/idea. Can they help to move it forward or could they stop it in its tracks?
  • Interest - How much interest do they have in your project/idea? Will it be beneficial to them for example?
  • High Power/High Interest - You will need to fully engage with these people and make a great effort to satisfy them. Keep the relationship you have with them strong
  • High Power/Low Interest - Work here to keep these people satisfied, but not too much though - you don't want them to become fed up with your message
  • Low Power/High Interest - Keep these people updated and in the loop. Talk to them about what's going on in the business etc.
  • Low Power/Low Interest - Keep an eye on these people, but don't annoy them with lots of unnecessary communication.

You will need to think about your stakeholders and learn about them.

Think about how your work, idea or project will benefit them, what is important to them, what will they want to know and not want to know, how well do they currently know you (do you have credibility), what will they worry about, who else are they connected to.

Find out as much as you can as this will help with a strategy to build better relationships with them.

Relationships are the first steps in good influencing, but knowing who to invest time and energy in building good relationships with is the first part of that.

Training Courses About The Power/Interest Grid and Stakeholder Management

Want to know more? Check out our workshops and courses that can help with Influencing, Commercial Awareness and Communication Skills.

David Lumley12-02-2016

Want More Like This?

Get our newsletter and be the first to hear about new posts.

Our Approach

No PowerPoint
Yes, you read that right! We’ve removed PowerPoint from our face to face training courses.

Instead we opt for more creative ways to deliver course content and create more discussions in our courses.
Always Interactive
No matter how you attend your course, we will alway ensure it's interactive and engaging.

Our courses are designed specially for the delivery method to ensure we maximise the tools available.
Less Theory, More Practical
We don’t spend time on theory. We’ll introduce it but focus more attention on practical tools and ideas that you can actually take away and use.

We’ll provide the theory in your course materials to take away with you.
Clear Pricing
Our pricing is clear. You’ll see the exact price of our open training courses on our site where these are available.

We’ll quote an all-inclusive price for in-house and bespoke work. You won’t pay a cent more than we quote you.

Stay in Touch

Get our newsletter and be the first to hear about news, courses and blog posts.
Revolution Learning and Development Ltd
3 Balkerne House, Balkerne Passage
Essex, CO1 1PA, UK

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram