Motivation Using Dean Spitzers 8 Desires of Motivation

There are many motivational theories out there, but one of my favourites I've come across in the past has to be Dean Spitzers 8 Desires of Motivation. In his book 'Supermotivation', Spitzer describes 8 desires which causes inner motivation. This post looks at what these 8 desires are and how to use them.
Motivation Using Dean Spitzers 8 Desires of Motivation
Find us on Social Media

Follow us on social media for news and new post alerts
Get our Newsletter

Subscribe to our newsletter and get posts to your inbox
Click here to subscribe
Attend a Course

Don't just read it. Learn it on one of our many courses
Click to see our courses

There are many motivational theories out there, but one of my favourites I've come across in the past has to be Motivation Using Dean Spitzers 8 Desires of Motivation.

Dean Spitsers 8 Desires of Motivation

In his book 'Supermotivation', Spitzer describes 8 desires which cause inner motivation. These inner motivators are closely linked to Hertzberg's Internal Motivators. We use these in our Motivation Skills training course to provide help and guidance on how to motivate yourself and others.

Spitzers 8 Desires of Motivation Infographic

Spitzers 8 Desires or Motivation are:

The desire for Power - People want to be in control of where they are going. In organisations with top-down structures, this can be difficult. People want their power to control where they are going. You can do this by allowing people to set their own objectives, providing they are in line with the organisation's vision.

The desire for Activity - People want to be involved and active. In our lives, we try to avoid boredom and monotony, yet at work, we tend to accept jobs that are like this without complaint. However, internally we know that we don't want to be doing these. As leaders, we could involve people in decisions that affect them and in team decisions to provide that power of choice.

The desire for Recognition - People want to be recognised for a job well done and feel appreciated by others. A simple thanks or some feedback on a job or task carried out can go a very long way. This is a great way of energising people to want to do more.

The desire for Affiliation - People want to feel part of something, whether it be the local team or the wider organisation. Doing things to create a team environment will energise those who are social and will create a stronger team bond. Help people to see where they fit into the organisation.

The desire for Competence - People welcome opportunities to become more competent. Training and developing people to be better at their jobs can provide the energy these people need.

The desire for Ownership - People want to feel as though they own tasks or jobs that they do. Physiological ownership can be even more powerful than physical ownership. Delegate ownership of tasks and don't just use GOFER delegation. Agree on objectives and ensure you discuss what THEY are going to do.

The desire for Meaning - People want to understand what they are there to do. If they have to press a button all day at work, ensure they know why and what the consequences of not pressing the button are. People want to know what difference they are making.

The desire for Achievement - People want to achieve what they set out to do, whether it's to climb a mountain or a work based objective. Help people to understand how realistic their goals are, envisage what problems they may encounter and what they will do to overcome them.

Using the 8 Desires to Motivate

What can you do to understand what individuals motivators are? The simple answer is to ask them. Share the above motivators with them and question them on which of these motivators relate to them.

Remember the pneumonic PARACOMA.

Motivational Skills Training Course

Want to know more about Spitzers 8 Desires of Motivation and how to use them to motivate yourself and others? Take a look at our Motivational Skills Training Course for more.

David Lumley02-02-2011

Want More Like This?

Get our newsletter and be the first to hear about new posts.

Our Approach

No PowerPoint
Yes, you read that right! We’ve removed PowerPoint from our face to face training courses.

Instead we opt for more creative ways to deliver course content and create more discussions in our courses.
Always Interactive
No matter how you attend your course, we will alway ensure it's interactive and engaging.

Our courses are designed specially for the delivery method to ensure we maximise the tools available.
Less Theory, More Practical
We don’t spend time on theory. We’ll introduce it but focus more attention on practical tools and ideas that you can actually take away and use.

We’ll provide the theory in your course materials to take away with you.
Clear Pricing
Our pricing is clear. You’ll see the exact price of our open training courses on our site where these are available.

We’ll quote an all-inclusive price for in-house and bespoke work. You won’t pay a cent more than we quote you.

Stay in Touch

Get our newsletter and be the first to hear about news, courses and blog posts.
Revolution Learning and Development Ltd
3 Balkerne House, Balkerne Passage
Essex, CO1 1PA, UK

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram